Media Buying is an integral step in your ad campaign. After settling on a budget and subsequently deciding a basic framework of your campaign, you need to focus on buying appropriate media options for your campaign. Most advertising campaigns are launched to fulfil either of the three functions listed below, and consequent changes are reflected in the media buying procedures, which have also been mentioned:

Branding:  Branding involves launching a new brand, or branding a pre-existing product in a new fashion, and generally involves a sizeable budget allocated to buying media. Most branding campaigns are not limited to one particular media platform. Pune has ample advertising options for someone to launch a full scale branding project, taking the help of the numerous multiplexes, radio networks, innumerable websites and top quality newspapers to reach one’s marketing goals.

Brand Awareness: Brand Awareness campaigns involve slightly lower budget, and are more concentrated towards generating a brand recall value by constant brand reinforcement and reminder marketing procedures. Newspapers are one of the most trusted mediums of advertising, and you can launch your brand awareness campaign on the newspaper and the radio too.