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Pune is one of the cities that were most influenced by the rebirth of the radio. Even till this day, the largely predominant younger sections of society spend a large number of hours on the radio. The reinvention of the radio which brought about a rise in the number of interactive and engaging programs, have contributed to their popularity. The most famous private radio networks in Pune include Radio City, Red FM and Radio Mirchi, all of which largely cater to a focus group of 15-35 year olds. All India Radio’s Prasar Bharati and Vividh Bharati are the most popular


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