Pune, often referred to by many as the cultural capital of Maharashtra, is home to a unique blend of experience and enthusiasm. A growing city, Pune is home to a number of educational institutions and industries. Pune also boasts of ample advertising opportunities, with multiple advertising platforms such as radio, cinema, newspapers and the internet. It is often quite a task for advertisers to decide upon a single advertising vehicle, and this is why you have releaseMyAd to help you devise a stellar media plan for your campaign.
The Times Of India
Pune is home to a large number of people, a vast majority of whom fall into the age group of 15-35. Media platforms such as the internet and films are a great way to reach this particular age group. The advent of smartphones, and the corresponding expertise of this age group with respect to smartphones has lead to the recognition of mobile internet and website advertising as some of the most effective advertising vehicles in a student-filled city like Pune.
Due to the reputation of the city as the state’s cultural capital, Pune enjoys its share of ardent followers of newspapers. Newspapers enjoy high circulation in Pune, and a majority of households are known to subscribe to more than one newspaper. As an advertising medium, the newspaper has been there forever, and has never suffered a lack of efficiency or relevance, despite facing competition from new media.
Among other popular media options, the radio is popular among all generations thanks to the diversity of Pune’s radio stations, and that of their programs. There are separate programs that target separate demographics, allowing advertisers to target focus groups effectively.
We at releaseMyAd take into account several factors to churn out a sound media plan for our clients. Among the number of factors we take in to account are budget, target demographic of the product/service, and most influential media among that demographic. We believe in providing our clients with an integrated media plan that will serve them best in achieving their advertising goal.